Pottery Barn Promotions
Promotional creative was a constant throughout the year at Pottery Barn, from seasonal sales to clearance events to the high-stakes holiday season. As the Senior Art Director on the digital creative team, I was responsible for ensuring every promotional moment was elevated, on-brand, and effective, balancing the urgency of a sale with the premium aesthetic Pottery Barn customers expect. The assets shown here represent a range of those promotional moments, from mid-season events to the biggest campaigns of the year.
2023 Peak Promotions
The holiday promotional season at Pottery Barn was the highest-stakes creative moment of the year, with visibility extending all the way to the CEO. I led the creative direction for a series of elevated Black Friday and holiday campaigns, leveraging original illustrations to create a distinctive look that cut through the noise and drove traffic to the sale. The work demanded both creative precision and the ability to move fast, reacting in real time to swap out assets and messaging at a moment’s notice without sacrificing quality.
Early Black Friday Homepage
Early Black Friday Email, Social, MMS
Early Black Friday Native & Display Ads
Black Friday Homepage & Email
Black Friday Social
Black Friday & Cyber Monday Native & Display Ads
Cyber Monday MMS
Beyond Peak Season
Labor Day Sale
